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What is behind the name?

I had an ex-coworker say to me recently…

“I always told [person X] that working at [company Y] felt like being in Starfleet to me.”

Readers of this post might have no idea what Starfleet is, but as a co-founder of company Y, that statement made me feel so very proud, since building a company like Starfleet was exactly what I was shooting for.

What is Starfleet?

Starfleet is a fictional organization in the Star Trek universe, serving as the exploratory, scientific, diplomatic, and defensive force of the United Federation of Planets.

What are Starfleet values?

  • Exploration and Discovery
  • Peace and Diplomacy
  • Cooperation and Unity
  • Respect for Life
  • Courage and Determination
  • Upholding Justice and Equality

These values sucked me in as a kid and still do.

Ad astra per aspera

Through hardship to the stars.

Through a lengthy discussion with ChatGPT, together we came up with the following logo representing biological science, computational technology, and the Starfleet insignia.

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